The eight books announced yesterday (8th June) as part of Zoella’s Book Club have rocketed on Amazon UK, with sales of one – The Potion Diaries by Amy Alward (Simon & Schuster Children’s) – increasing more than 11,000%.
Zoella (whose real name is Zoe Sugg) is running the book club with WH Smith, although her influence is clearly having an impact on other retailers, as Alward’s book has jumped from position 35,595 in the Amazon chart to position 316. The surge means her sales increased 11,164% in 24 hours.
Six of the seven other titles have also seen dramatic increases in Amazon sales, with Nicola Yoon’s Everything Everything jumping 7,764% to 14th place in the Amazon charts to 1,101st place.
The book with the next biggest increase is We Were Liars by E. Lockhart (6,759%), then Beautiful Broken Things by Sara Barnard (3,422%), All the Bright Places by Jennifer Niven (2,833%), The Sky is Everwhere by Jandy Nelson (2,356%) and Fangirl by Rainbow Rowell (1,817%).
Announcing the books on her vlog yesterday, Zoella said: “Over the last couple of months I have been reading non-stop. Basically been eating, sleeping, breathing reading. I have always been a massive book worm – you can ask my mum.
“I know that a lot of you guys also share my love of reading, which is why the book club is possibly one of the most exciting things I’ve done this year because I can read books and recommend them to you. I’ve stuck to Young Adult titles mainly because I want to influence and inspire lots of young adults such as yourselves… or maybe you’re just like me, you’re 26 and you just frickin love a YA. I want to inspire more young people to want to read. These days everyone is on their phone on their tablet on and their laptop, myself included, so that’s why I really enjoy reading.”
WHSmith is currently offering special editions of the books with new ‘Zoella Book Club’ branding. Each of the eight titles will be featured fortnightly on “unique displays” in every WH Smith high street store.