The BBC’s highly successful adaptation of Winston Graham’s Poldark series has given a major boost to print sales of the series.
The TV drama, starring Aidan Turner and Eleanor Tomlinson in the title roles of Ross and Demelza Poldark, finished its first run last night (Sunday 26th April).
Pan Books reissued the tie-in editions of the first two novels in Graham’s series, titled Ross Poldark and Demelza, on 12th February as £7.99 paperbacks.
Following the series’ premiere on Sunday 8th March, there was an immediate spike in sales of the books. There was a 205% increase week-on-week in the copies of Ross Poldark sold through Nielsen BookScan, jumping from 793 copies sold in the week ending 7th March to 2,421 copies sold in the week ending 14th March. Similarly, there was a 187% fillip in sales of Demelza, rising to 1,251 copies sold through Nielsen BookScan in the week ending 14th March, up from 436 copies the week before.
Both books have continued to sell well, with Ross Poldark reaching a high of 3,959 copies sold in the week ending 4th April and Demelza hitting 2,649 copies sold in the same week. In total, the new tie-in edition of the former has sold 17,626 copies this year, while the new edition of the latter has sold 11,129 copies.
The other books in the series have also seen a sales boost, although to a lesser extent.
The BBC has commissioned a second series of “Poldark”, which will cover the third and fourth books in the series, Jeremy Poldark and Warleggan.