Sainsbury's launches 99p e-book promotion

Sainsbury's launches 99p e-book promotion

Sainsbury’s has launched a month-long promotion offering e-books for 99p each.

The promotion will last throughout October.
Many of the featured titles are frontlist books, such as Sophie McKenzie’s Close My Eyes (Simon & Schuster), previously selling on the 'eBooks by Sainsbury's' platform for £3.99; Sylvia Day’s Afterburn (Mills & Boon), previously selling on the platform for £2.99; and The Racketeer by John Grisham (Hodder), previously selling for £4.99.

In many cases, such as that of Day, Grisham and Simon & Schuster author Lynda La Plante, the 99p Sainsbury’s e-book promotion offers the author's most recent title—in Plante’s case, Backlash, published on 29th August, along with three of her previous backlist titles. Grisham’s The Racketeer was published on 4th July and his previous titles The Abduction, Theodore Boon and The Litigators are also on promotion.

Only four of the featured titles are in this week's Official UK Top 50: Close to the Bone, Backlash, The Racketeer and Gone Girl. Two of those (Gone Girl and Backlash) are also available to buy for 99p on

A spokesperson for Sainsbury's e-books told The Bookseller: “Every week day eBooks by Sainsbury's will be refreshing the 99 e-books with a selection of new titles that will be discounted to 99p for that day only, before being replaced the following day.

"Registered members of eBooks by Sainsbury's will be made aware of these daily price drops and the whole discounted collection is available to view on” He added: “The titles within the promotion will be bestselling eBooks with something to suit everyone's reading taste—authors will include J K Rowling, Philippa Gregory, David Walliams, John Grisham and James Patterson.”

Tim Lennox, Managing Director of eBooks by Sainsbury’s, said: “We are hugely excited about this promotion and are pleased to be offering book lovers a chance to get some bargains this Autumn.”
In June, Sainsbury’s bought a 64% stake in e-bookseller and social media site Anobii from HMV for £1. At the time, its m.d. Matteo Berlucci said the partnership would “give Anobii the power to compete with Amazon in the UK".