Sainsbury's bundles film with e-book

Sainsbury's bundles film with e-book

Sainsbury’s is offering customers who download the film "Captain Phillips" a free copy of the book it was based on in e-book format, in what it is calling the “first ever” e-book and video on demand bundle.

Until 16th February people who buy the film from for £9.99 will automatically receive a voucher to download a free e-book of A Captain’s Duty by Richard Phillips (Transworld Digital).

Tim Lennox, managing director at eBooks by Sainsbury’s, said: “Whenever a major feature film based on a book is released naturally lots of people want to read the book that inspired it.

“Historically there have been special tie-in editions of individual books, but the speed and convenience of digital downloads now make it possible to bundle the film and the book together for one great price.

“We’re delighted to be the first UK retailer to offer multi-format entertainment in this way.”

Customers will be able to stream or download "Captain Phillips" to PC and iOS devices, while the e-book A Captain’s Duty will be available for most smartphones and tablets.