Sainsbury's aims for 30% book growth

<p>Sainsbury&#39;s is forecasting 30% growth in its books business over the next 12 months. The supermarket chain--the UK&#39;s second largest with 788 stores--is planning to include wider book ranges in a further 70 stores by March 2008; currently 150 have the new format, which features improved point of sale material, better merchandising space and up to 27 bays for books.</p><p>Sainsbury&#39;s new book buyer Kate Greenlaw, who recently joined from THE, said the new space would drive sales and give customers a &quot;more comfortable&quot; shopping environment. &quot;Sales are generally growing slowly but steadily,&quot; she said. &quot;But a wider range of books, clear point of sale, awareness of back catalogue and increased availability is why Sainsbury&#39;s is forecasting growth of 30% for the next 12 months.&quot;</p><p>Sainsbury&#39;s wider business aims to add sales of &pound;3.5bn in three years, with a third of that coming from non-food products. Trading director Mike Coupe said the biggest growth opportunity for supermarkets was within the non-food sector. &quot;There are close to 17 million customers walking through Sainsbury&#39;s doors each week,&quot; he said. &quot;That&#39;s a huge opportunity to sell non-food products to them.&quot;</p>