Waterstones has launched a new promotion on classic literature entitled Rediscovered Classics: The Best Books You’ve Never Read, with Francoise Sagan's Bonjour Tristesse its first choice.
The promotion will see a new classic title every month promoted by Waterstones shops throughout the 287-strong estate, along with online support and direct email marketing. The company said the new promotion follows the success of its Book of the Month titles.
June's title is Bonjour Tristesse by Francoise Sagan and Penguin has designed a fresh jacket for the book, originally published in 1954, exclusively for Waterstones.
Melissa Cox, head of books at Waterstones, said: “We are adding an extra string to our bow by using our bookselling prowess to really go after backlist gems, the sorts of books that got many of us into bookselling in the first place. These books will be arresting and quite exceptional, probably short and certainly compulsively readable.”
Waterstones added that the promotion will highlight a classic title that many customers will have heard of but perhaps have not yet read.
Waterstones m.d, James Daunt said: “Bonjour Tristesse is a steamy, sun-soaked feast of a read. It’s a book which will be appreciated by readers old and young, male and female. Younger readers will see it as a sophisticated book which perfectly captures their experience of adolescence; older readers will relish the nostalgia of the period and perhaps remember the 1958 film with David Niven and Deborah Kerr.”
Waterstones’ Book of the Month promotion has seen high sales successes with debuts like Jessie Burton’s The Miniaturist to Kate Atkinson’s Life After Life.