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Total sales of the 11 titles available in shops from the recently-announced 13-strong Man Booker Prize longlist stand at 42,451 copies to date, some 20,000 fewer copies collectively than Katie Price's Angel Uncovered.
Both Gaynor Arnold's Girl in a Blue Dress (Tindal Street) and John Berger's From A to X are yet to hit retailer shelves, but the latter is being brought forward by publisher Verso from September to take advantage of its inclusion on the longlist.
Salman Rushdie's The Enchantress of Florence (Cape), which was published in April, is the clear sales leader of the "Booker Dozen", having shifted 15,433 copies through Nielsen BookScan's Total Consumer Market across all editions.
Second on the list is controversial longlistee Tom Rob Smith's Child 44 (Simon & Schuster) which has amassed sales of 8,278, thanks in part to heavy promotion at Sainsbury's earlier this year. S&S paid £100,000 for UK rights to the book, as part of a £200,000 two-book deal, while Ridley Scott acquired the film rights before the book had even hit the shelves.
Michelle de Kretser, a Commonwealth Writers' Prize-winner, sits bottom of the list with The Lost Dog (Chatto) having sold just 363 copies through the TCM since its release in May.
Netherlands pipped The Enchantress of Florence to the post as bookie William Hill's favourite. However, not since Yann Martel's The Life of Pi (Cape) in 2002 has the favourite gone on to pick up the prize.
Through the two weeks to 26th July, the eleven titles released thus far sold just 2,633 copies through the TCM. Comparatively, Katie Price's third fiction release, Angel Uncovered (Century), which has been on sale less than a month, sold 54,362 copies, outselling the longlist by more than 20 copies to one. Last year journalists made hay with the news that Price's Crystal comprehensively outsold the Booker shortlist.
1. The Enchantress of Florence 15,433
2. Child 44 8,278
3. Sea of Poppies 5,034
4. Netherland 4,023
5. The Clothes on Their Backs 3,592
6. The White Tiger 1,852
7. The Secret Scripture 1,568
8. A Case of Exploding Mangoes 1,000
9. The Northern Clemency 916
10. A Fraction of the Whole 392
11. The Lost Dog 363
(Sales across all editions through Nielsen BookScan's Total Consumer Market to 26th July, 2008)