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Rough Guides has signed a deal to provide travel information for a new location-based mobile phone app called Whatser.
The app gives users suggestions on where to go, based on others' recommendations. It launched with Rough Guides already providing content for Paris, London, Amsterdam and Rome, with information on Barcelona and Berlin to follow soon. Further destinations are planned for 2011.
The Rough Guides content is available to view free of charge for one year, to any user that signs up before 31st December. Following this, users will be charged a one-time free of €2.99 per city and per year.
In addition to providing general reviews of top attractions, Rough Guides is also providing its Not to Miss and Authors' Picks selections, with tags added to identify these places. Users can connect their existing social network accounts-on Facebook, Twitter, Gowalla and Foursquare-to their Whatser account.
Liz Statham, marketing and PR manager for Rough Guides, said: "Today's traveller wants information they can trust, available to them in whatever format best meets their needs. Rough Guides are known for telling it like it is and we're pleased that users can now access our information via the Whatser app, offering the usual Rough Guide blend of trusted content and travel information for Europe's top cities."
The app was developed by Dutch social media company SoGeo.