Roald Dahl sales soar 34% in centenary week

Roald Dahl sales soar 34% in centenary week

Roald Dahl’s print book sales soared 34% in the week which saw the “biggest ever” global celebration of the much-loved children’s author’s birthday to mark his centenary year.

In total, 59,256 books by Roald Dahl were sold for £283,019 in the week ending 17th September, according to Nielsen BookScan - a 34% boost in volume week on week and a 24% boost in value around the 13th September date, which marked 100 years since the author was born and involved a plethora of nationwide events and a big consumer PR campaign.

Matilda (Puffin), climbed the Top 50, jumping 10 places to 38th. This newe...

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