R&J ignite kids' sales

<p>The &quot;Richard &amp; Judy&#39;s Best Kids Books Ever&quot; show led to a significant boost in children&#39;s book sales last week, with all winning titles posting their best ever week through Nielsen BookScan.</p><p>The one-hour programme was broadcast on 25th October as part of Channel 4&#39;s literacy season, and 19 shortlisted titles were whittled down to eight winning titles, which were all featured and reviewed on the show. </p><p>The week ending 27th October saw sales of the paperback of Mark Walden&#39;s <em>H.I.V.E.</em> (Bloomsbury)&mdash;a winner in the 7+ category&mdash;increase nearly seven-fold from 144 to just under 1,000 copies. Sales of T<em>he World According to Humphrey</em> by Betty G Birney (Faber) increased five times to more than 1,500, and so did those of <em>Girl, Missing</em> by Sophie McKenzie (Simon &amp; Schuster), to more than 1,200. <em>Poppy and Max and the Fashion Show </em>by Sally Grindley and Lindsey Gardiner (Orchard) enjoyed a six-fold rise. <em>Aliens Love Underpants</em> by Claire Freedman and Ben Cort (Simon &amp; Schuster), which was one of the winning titles in the 5+ category, was particularly well received by the programme&#39;s young readers, and its weekly sales rose to more than 3,500. </p><p>Ingrid Selberg, director of children&#39;s publishing at Simon &amp; Schuster, said that that figure made <em>Aliens</em> the publisher&#39;s &quot;biggest selling [children&#39;s] title ever&quot;, with reprints ordered to ensure availability. She added: &quot;This title was selling well before &#39;Richard &amp; Judy&#39;, but since then it&#39;s been romping away. We hope [the programme] is not just a one-off.&quot;</p><p>Retail promotions included W H Smith offering all shortlisted titles and winners in a wider three-for-two offer from 26th October, and Borders is displaying the books front-of-store as well as in the children&#39;s departments.&nbsp; </p><p>Other winners were <em>Skulduggery Pleasant</em> by Derek Landy (Harper-Collins), <em>Spy Dog</em> by Andy Cope (Puffin) and Robert Muchamore&#39;s <em>The Recruit</em> (Hodder).</p>