RH starts online consumer insight panel

RH starts online consumer insight panel

Random House Group has launched its first online consumer insight panel, Bookmarks.

The online panel will use regular surveys, polls and discussions to gather opinions from readers, who will invited to join Bookmarks by signing up via www.my-bookmarks.co.uk.

Opinions will be gathered on topics including book discovery, digital consumption, cover and copy design and formats, with readers gaining exclusive sneak previews, free books and entry into prize draws. Regular face-to-face discussion groups will also be arranged.

The site was set up with Vision Critical, and will run for an initial nine-month pilot period. It will be managed by Laura Bijelic, consumer insight manager, who recently joined RH from the BBC Audience Research team.

Random House Group c.e.o. and chair Gail Rebuck said: "Our consumer insight initiatives are an integral part of our wider strategy of drawing insight from all the touchpoints we have with our readers including digital marketing and analytics to better inform how we publish and market our authors and their books."

Head of consumer insight Louise Vinter said: "Bookmarks will help us to scale up our successful consumer insight activity which we launched in 2011. Panel members will be recruited by applying our reader segmentation framework and will help to grow our knowledge about these readers so that we can best respond to their needs with our publishing."