Half-price post-Christmas offers lure bargain-hunters

Half-price post-Christmas offers lure bargain-hunters

Retailers have unleashed a range of post-Christmas sales promotions to lure in shoppers, both in-store and online.

Waterstones’ bountiful half-price selection features Christmas Number One Bad Dad (HarperCollins) by David Walliams, hotly tipped stocking filler Bletchley Park Brainteasers (Headline) by Sinclair McKay, both retailing at £6.49, with Dan Brown’s Origin (Transworld) reduced to £10.

Foyles is offering a "doozy" of a post-Christmas sale with up to 50% off a number of books including a signed exclusive edition of The Sparsholt Affair (Pan Macmillan) by Alan Hollinghurst and George Saunders’ recent Man Booker Prize winner Lincoln in the Bardo (Bloomsbury). Wednesday (27th December) also sees the launch of the retailer’s month-long 20% discount for students.

Meanwhile Blackwell's is offering the posthumously published Diary of an Ordinary Schoolgirl (Chatto & Windus) by Margaret Forster at half-price (£5.49), offering an insight to the writer's life as a 15-year-old girl living in Carlisle. Other half-price deals include A N Wilson's biography of the famed scientist, Charles Darwin (John Murray) at £12.50 and Hilary Clinton's What Happened? (Simon & Schuster).

Around 150 titles have been slashed by WH Smith including perennial favourite Joe Wicks’ The Fat-Loss Plan (Bluebird Books) and Lose Weight for Good: Full-flavour Cooking for a Low-Calorie Diet by TV chef Tom Kerridge.

Amazon UK’s Boxing Day sale is running until New Year’s Eve with a changing selection of daily deals including offerings from “naturally fast food” chain Leon, Leon Happy Salads and Leon Happy Soups (both published by Conran) retailing at £6 rather than the r.r.p. of £15.99.

Tesco is featuring popular Beeb favourite, Blue Planet II (Ebury) by James Honeyborne and Mark Brownlow retailing at £12 instead of £25 as well as the recently crowned Blackwell’s Book of the Year Good Night Stories for Rebel Girls (Particular Books) by Elena Favilli and Francesca Cavallo for £11, discounted from £20.

Meanwhile Sainsbury’s is offering reductions across a range of books including Tim Peake - Ask an Astronaut (Century) at £5.99 rather than £9.99 while David Jason - Only Fools & Stories is reduced to £5.99, with an original r.r.p. of £20.

Among publishers, West London-based Alma Books is offering 40% off all books with a special code, featuring children's literature, opera guides, classics, and non-fiction, until 31st December. There is also 50% off some collections and signed books including “this year’s hottest title” The Cutting Edge: The Story of the Beatles' Hairdresser Who Defined an Era reduced to £12.50.

Indie publisher Verso is offering 90% off all e-books until January 1st with all print books half price. Titles include The Origin of Capitalism by historian Ellen Meiksins Wood and Corbyn by Richard Seymour, analysing the Labour leader’s rise as well as author and journalist George Monbiot’s How Did We Get into This Mess?, a collaboration of articles exploring society's current challenges.

Analysts have said that footfall has been down on the high street. Fewer people hit the UK's Boxing Day sales this year as Black Friday discounts and the prevalence of online shopping lowered turnout, according to the BBC. Footfall into bookshops is down year-on-year in December, retailers told The Bookseller earlier this month.