Relaunched Guardian Bookshop sees sales leap

Relaunched Guardian Bookshop sees sales leap

The Guardian Bookshop has achieved an 81% year-on-year increase in revenue since re-launching its website in the run up to Christmas. 

The Guardian relaunched its Bookshop website in October 2014 as a completely mobile responsive e-commerce site, built using Magento software by a digital design agency called Lab.

The first four months saw the revamped website, fulfilled by wholesaler Bertrams, achieve an 81% increase in revenue year-on-year, (up 97% in volume), while average orders increased by 15%.

Meanwhile its conversion rate was up 25% year-on-year, while mobile conversion rate was up 98% and checkout abandonment down by 50%.

The Guardian Bookshop’s main target in revamping the website was to boost sales volume and revenue, average order value, improve conversion rates and reduce checkout abandonment.  

The website’s revamp was put together in “only a few months”, with thousands of products uploaded and the online catalogue optimized in time for the Christmas period.  

Sara Montgomery, Head of Guardian Books, said: "Our research shows that Guardian readers buy three times as many books as the average UK population, so we wanted to ensure our online bookshop reflected the Guardian's digital-first approach and provided a great user experience for our customers."

She added: "The results over the first few months have exceeded our expectations and the new platform, alongside a newly focused CRM strategy, has really driven up sales. Our ambition is to become one of the leading online independent book retailers in the UK, and this has taken us one step closer to achieving that goal."