Reed trialling new exhibition pricing structure

Reed trialling new exhibition pricing structure

Reed Exhibitions, organisers of the London Book Fair, is trialling a new kind of pricing structure which may see the traditional square-footage approach dropped.

Speaking at a US conference for the exhibition industry, executive vice-president of Reed Nancy Walsh outlined a new approach in which exhibitors pay depending on the attributes they value, in terms of proximity to entrances, catering outlets or positioning. 

The new method has already been tested in some shows, with positive results, and may be rolled out further.  “It just makes sense,” Walsh said. “We are willing to pay more for things we truly value. The option to choose is a value.” The change was initially reported by US business publishing website Folio.

Reed representatives in the UK are seeking to establish if the move is likely to affect LBF, and its other book fairs—Salon Du Livre and next week's Book Expo America.

More later...