Redmayne to Frankfurt: "Pricing is key"

Understanding “perfect pricing” is key for HarperCollins’ future said its UK c.e.o. Charlie Redmayne.

Speaking at yesterday’s (9th October) Frankfurt Book Fair, Redmayne said: “I want to make HarperCollins the best company I can make it and understanding pricing and investing in the understanding of pricing through analytics is key.

"Self-publishing is a big part of the market and we need to make sure that we are adding value to authors not just through advances, but through marketing, pricing and analytics.”

He added: “It is important that we understand the elasticity of pricing. If you look at the time and resources that Amazon have put into understanding pricing, it is obvious that it is important.”

The Bookseller Frankfurt Book Fair Daily: Day 2