The Booksellers Association says it has received a record number of orders for this year's Christmas catalogue, featuring introductions by Hilary Mantel and Cressida Cowell, as the busy autumn period kicks off.
With 163 orders from indie bookshops and Blackwell's, this year's print run is double that of 2019.
Mantel has penned an introduction to this year's adult catalogue while Waterstones Children's Laureate Cowell has contributed to the children's version.
The introduction by Mantel reads: “Our independent bookshops are so much more than a counter and a till – they’re a way of life. You can get what you want, and so much more – so much to enhance the imagination and nourish a sense of community.”
The Christmas Books catalogue, a joint venture between Nielsen, Gardners and the Booksellers Association, is the only one with titles chosen by independent booksellers specifically for indie bookshops and their customers. It includes a full marketing support package supported by National Book Tokens.
There are also digital editions of the catalogue through Nielsen’s Book2Look widget tool, free Christmas books social assets, subsidies for door drops and local media advertising, and more.
Meryl Halls, m.d. at the Booksellers Association, said: “We are delighted to hear that record numbers of independent bookshops have ordered this year’s Christmas Books catalogue. This year has been a turbulent one for the whole publishing industry, and we hope that the catalogue helps booksellers to thrive during what promises to be a particularly busy autumn.”
The BA is also offering wrapping paper which complements the designs of the 2020 catalogues, details of which can be found on the Booksellers Association website. Booksellers interested in the catalogue can order non-overprinted copies from Gardners.