Children's publisher Knights Of is partnering with The Reading Agency for this year's Winter Mini Challenge programme encouraging youngsters to keep up their reading during the winter holidays.
TRA's Winter Mini Challenge programme offers a free-to-access website featuring rewards and incentives for reading and reviewing books. The theme this year will be “Everyone Is A Hero”, with the charity and Knights Of teaming up to provide supporting materials, including a curated booklist.
This year the Reading Agency hopes to reach even more families than usual following a study by the Centre for Research on Education Outcomes which estimates that primary school-aged children have lost an average of 57 to 183 days of learning in reading this year following disruption caused by the pandemic.
To take part in the challenge, children simply choose a reading goal, read any number of books, including e-books and audiobooks, of their choice, then rate and review them online.
Books added to the website during the six-week Mini Challenge period will count towards unlocking rewards including a certificate and a virtual badge. The website will also feature printable activities, recommendations for great winter reads and competitions.
Just like the Summer Reading Challenge, the website will also feature the Book Sorter — a unique database which has more than 1.3 million peer-to-peer recommendations.
Karen Napier, c.e.o. of The Reading Agency, said: “We’re absolutely delighted to be partnering up with Knights Of for the Winter Mini Challenge – with their commitment to inclusivity and the diverse perspectives showcased across their books, we can’t think of a better publisher to work with for the Everyone Is A Hero theme! Every year we work to provide families with a chance to read together over the winter holidays, and this year with the disruption caused by Covid-19, helping children keep up their literacy levels is more important than ever. We're looking forward to shining a light on reading heroes across the country and working with libraries to get the Winter Mini Challenge out to the nation.”
The challenge’s Everyone Is A Hero visual identity was developed by Knights Of creative director Marssaié Jordan and features a host of characters from the publisher's books. It includes faces from Knights and Bikes by Gabrielle Kent and Rex Crowle, High-Rise Mystery by Sharna Jackson and Wumzum, and the Run series from Jason Reynolds and Selom Sunu.
Libraries, schools and reading groups that wish to support the Winter Mini Challenge can download a bundle of free resources from the Reading Agency shop.
David Stevens and Aimée Felone, co-founders of Knights Of, commented: "Is there anyone who knows how to champion a reading campaign better than The Reading Agency? Passionate and focused, with a brilliant on-the-ground relationship with librarians and readers across the UK, we are excited to be working with The Reading Agency in focusing all of our shared energy to bring inclusive, commercial books to as many readers as possible."
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