Random House looks to develop IP

Random House looks to develop IP

Random House UK has become the latest publisher to bolster its capabilities in developing intellectual property across multiple platforms, appointing its first head of licensing and developing a new business unit.

Random House Enterprises will be dedicated to using the publisher’s current IP and content to create product through licensing and merchandising as well as TV programmes, gaming and live events.

The unit will work across children’s and adult IP as well as developing its own  specific projects. The Random House Speakers Bureau will also be brought into its remit.

Jo Edwards, previously at media company Discovery Communications, will become head of licensing for Random House Enterprises, reporting to Nigel Waters, the group’s commercial director.

Meanwhile Chloë Johnson-Hill, previously publicity director at Jonathan Cape and Bodley Head, has joined the RHE team on secondment as events manager.

The duo will initially work across RHG with existing specialists such as the rights  and business development teams. Waters said: “Together with our authors we are in the privileged position of creating and controlling world class content and it is our duty to look at all possible ways of taking our authors, their works and brands to the widest possible audiences.”

He added: “This will entail diversifying beyond the realms of traditional publishing and we will be actively pursuing new partnerships wherever we can see a mutually beneficial relationship.”