Random House Books lines up Cleese campaign

Random House Books lines up Cleese campaign

John Cleese will make appearances on TV programmes including BBC1’s “The Graham Norton Show”, take part in a live Twitter chat, and go on a theatre events tour as part of the publicity for his autobiography So, Anyway… (Random House Books).

The campaign for the book, released on 9th October, began at the weekend with the first of a two-part serialisation in the Sunday Times, accompanied by an interview. Further interviews with Cleese will also go out in titles including the Sun, New Statesman and Shortlist.

Cleese will take part in a live Twitter chat at 6pm on 6th October, held in association with Twitter and promoted by the official @TwitterBooks channel and Cleese’s account.

A five-minute video interview of Cleese in conversation with Eddie Izzard will be placed with a “high traffic media partner” to run on the same day, with the rest of the content then shared with a number of media sites, fan sites and on Penguin Random House channels.
Television coverage also includes "This Morning” on ITV and "BBC Breakfast” on BBC One, while radio will include BBC Radio 4’s Front Row.

Cleese’s book tour will begin with a signing at Waterstones Piccadilly on 9th October, and will encompass a number of theatre dates around the country. Signed stock will be released to independent bookshops on publication with more signed stock available to retailers in the run up to Christmas.

The outdoor advertising campaign for So, Anyway… will begin on release day with activity on nine screens in Euston station, followed by two weeks of advertising on London bus sides and a month-long London bus rears campaign from 20th October.

From mid-November there will be advertising on the London Underground and on National Rail, and from 1st December there will be large-format adverts at Westfield Stratford and Westfield Shepherd’s Bush.