Rajan warns power of data should 'fill publishers with dread'

Rajan warns power of data should 'fill publishers with dread'

Amol Rajan has warned publishers have to harness the power of data as bookseller Tamsin Rosewell told the Independent Publishers Guild conference it was time for a “fair trade approach” to the book industry.

In a wide-ranging speech centred on the rise of Asia and the future of the web, BBC media editor Rajan highlighted two big trends that should “fill publishers with dread” if they did not take the right action now. The first was the “completely totalising power of data”. The second was the declining reliability of advertising, with an “unholy trinity” of Amazon, Google and Facebook set ...

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