The entire Rainbow Magic series of children's fairy books are being made available digitally for the first time - and exclusively from Amazon.com's Kindle store via electronic publisher RosettaBooks.<br /><br />The series, print published by Scholastic, is written by various writers under author name "Daisy Meadows" and aimed at girls under 10. Currently 73 titles strong, it is hugely popular and has sold over 20m copies worldwide. Entertainment producer HIT Entertainment owns the rights.<br /><br />All the Rainbow Magic backlist titles are now available on the Kindle store and new books will be launched there in conjunction with Scholastic's printed editions. <br /><br />Russ Grandinetti, Amazon.com's vice president of Kindle content, said: “We hear from our Kindle customers that they love to read to their kids on their Kindles. Series, including the ‘Rainbow Magic’ series, are hugely popular in our Books store, and we’re thrilled to be able to add ‘Rainbow Magic’ to the Kindle Store for children to enjoy on their own or with their parents."<br /><br />Arthur Klebanoff, ceo of RosettaBooks, said the publisher was "pleased to build on our tradition of bringing top selections to the dynamic e-book market".<br /><br />Amazon.co.uk did not respond to a request for clarification on whether the Rainbow Magic digital deal also applied in the UK.