Radish Fiction, a mobile app for serialised fiction, will launch its own original stories in its first foray into producing in-house serialised stories.
Former v.p. of programming at ABC Daytime Sue Johnson has been brought on board as c.o.o. to to oversee Radish Originals and to head up the short-form serialised fiction platform’s New York office.
Soap opera writers Jean Passanante, Addie Walsh, Leah Laiman, Tom Casiello, Marlene McPherson and Lisa Connor will help write original stories for the mobile app, which has reached nearly one million downloads since launching in February 2016.
Offering a range of genres that includes romance, fantasy, YA, paranormal and mystery, Radish Originals aim to highlight diversity and inclusion. Stories will feature a mix of leading characters who are diverse with regards to race, ethnicity, gender, sexual orientation, socio-economic status, age and physical abilities. The first Radish Originals was made available late last year.
Radish founder and c.e.o. Seung-yoon Lee said: “Radish is rapidly growing and our users are hungry for more diverse content. Sue’s experience in serialized storytelling for both the traditional and mobile entertainment space supports our mission to deliver a broad range of premium stories to our readers from not only up-and-coming authors, but well-established writers, which is where Sue’s expertise is invaluable. We will be producing stories in TV-style writers’ rooms and iterating these stories through data-driven A/B testing often used in mobile gaming studios. We are excited to innovate on how novels are produced and published.”
Radish is available for free on the iOS and Android platforms.