Quarto restructures global sales and marketing teams

Quarto restructures global sales and marketing teams

The Quarto Group has implemented a new global sales and marketing structure, which has seen the English Language Sales team divided into three main channels: US Sales, UK and Europe Sales, and International Sales.

The global English Language Sales team will now report into Ken Fund, in his new role as chief operating officer for the group.

In the UK, Andrew Stanley has been appointed sales director, UK and Europe starting 10th July 2017. Stanley is joining the company from Thames & Hudson where he has been deputy director of group sales since March 2011. Stanley has 25 years’ experience in sales including 15 years in senior roles. He started his career with Simon & Schuster before spending 15 years with Random House in New York City in various sales roles.

Tim Loynes joined Quarto on 17th April 2017 as director of children’s sales, from Abrams & Chronicle Books where he had been head of special sales since 2010. Loynes has over 15 years’ sales experience in the publishing industry across both the UK and the US and brings solid expertise in channel development and growth strategy. Previously, he held a number of strategic sales and business development roles with Chronicle Books, Scholastic and The Book People.

In the US, Tara Catogge remains vice president, sales director. Catogge has been with Quarto since 2014 and has enabled Quarto to make "significant strides in [its] sales strategy" in the US over the past three years, a spokesperson for the company said. Previously, she was senior vice president, marketing and inventory at Readerlink for seven years.

For International Sales, Mary Aarons has become sales director, e-commerce and ANZ, Canada, Asia, Latin America, and Monica Baggio has become director of sales for EMEA, Central Asia, Korea, Taiwan, India & Subcontinent.

The marketing and publicity function now reports into David Breuer in his new role as chief creative officer for the group. The team is split between the US and the UK, and Adult and Children.

In the US, Kristine Anderson has been appointed adult marketing director. She joined Quarto last month. Anderson has over 20 years’ experience in marketing and sales within the publishing industry. She joined the company from LSC Communications Publishing (Dover Books) where she was vice president of marketing since 2012.

Diane Naughton joined Quarto in January 2017 as children’s marketing director. Naughton has worked in marketing-related roles for 25 years, across children's media, marketing and publishing industries. Most recently she held the position of vice president of integrated marketing at HarperCollins Children's Books.

In the UK, Jessica Axe becomes adult marketing director. Axe has been with Quarto since 2012 and has held a number of campaigns and publicity roles, most recently as UK campaigns director. Katherine Josselyn becomes children’s marketing director. Josselyn joined Quarto in 2015 as maternity cover for UK campaigns director. Previously she spent six years at HarperCollins in several publicity roles.

Last month Quarto reported its publishing operating profits were up by 17% for the year ending 31st December 2016 to $21.7m (£18.5m), with publishing revenue up 6$ to $154.6m.

At the time Marcus Leaver, Quarto c.e.o, said: “What we do really, really well at Quarto is we make and sell books. I would say we are the leading content manufacturer. Ideas are our livelihood, they are the lifeblood of our business and I think what we do as a company is we take big ideas and we shine a light on information most people are unable to see and we turn those into books. I think we've done it for 41 years extremely well.”

He added that he saw no reason why Quarto shouldn't triumph as the dominant illustrated publisher over the next few years.