Independent Pushkin Press has become one of the founding partners of the new Picturehouse Central cinema in London, and will have a pop-up shop in the venue.
The publisher’s shop will be in place at the cinema, which is located on the corner of Great Windmill Street and Shaftesbury Avenue in London W1, from the end of June for at least six weeks. The shop will display books from the Pushkin Collection, including titles by Stefan Zweig, many of which have been filmed multiple times and inspired Wes Anderson's Oscar-winning “The Grand Budapest Hotel".
Founder members of Picturehouse Central will get a range of benefits, including discounts, treats and offers from Pushkin Press.
Adam Freudenheim, publisher and m.d. of Pushkin Press said: “'I'm thrilled for Pushkin to be a key part of the new, flagship Picturehouse Central. So many great films have been inspired by books that it's fitting for books to have a central place at this exciting new cinema.” He added that the six-week pop-up shop period was a trial for both Pushkin and the cinema. “If it is a roaring success, it could go longer,” he said. “It is an experiment, and we’re both very excited about it.”
Clare Binns, director of programming and acquisitions at Picturehouse, said that Pushkin's "dedication to idiosyncratic publications and their beautifully designed books" were "a natural fit with the spirit of the new cinema, which has at its heart a passion for the indie sensibility, a respect for the old but also a love of the innovative and the new in arts production."