Pullman power: retailers hopeful that Book of Dust will shine on Super Thursday

Pullman power: retailers hopeful that Book of Dust will shine on Super Thursday

Super Thursday will fall on 3rd October this year, when 426 hardbacks hit the shelves—118 fewer than last year’s—with a mini-Super Thursday lined up for 17th October, when 205 hardbacks will be issued.

Booksellers will all be vying for a slice of the lucrative Christmas book market, with Super Thursday marking the start of the make-or-break autumn season. Last year, 62.6 million units were sold for £559.7m during the 12 weeks ending 25th December 2018 through Nielsen BookScan—around a third of the market’s total annual volume and value.

A particularly strong year for children’s books feat...

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