Penguin Random House Children’s imprint Puffin Books is partnering with healthy snack brand Bear Nibbles on a new book club.
Bear & Puffin’s Big Book Club will launch as a website this August, with the intention to reveal a "book of the month" every month corresponding to a letter of the alphabet while guiding users through "an online magical world".
Book club selections, aimed at preschool and primary age children, will include a mixture of childhood classics and new releases from favourite authors. The first titles selected include The Borrower's, Brown Bear, Diary of a Wimpy Kid and Dogger (as the letters B and D are revealed).
Children will also be able to unlock a free extract and activities for each book online, and subscribers to Bear & Puffin’s Big Book Club will receive a monthly email newsletter sent straight to their inbox (or the inbox of a parent, teacher or book club leader), complete with competitions, creative activities and special content inspired by each month’s book of choice.
Bear and Puffin’s Big Book Club will feature on boxes of Bear Alphabites cereal from August, and children can sign up to the Big Book Club on its website from now.
Hannah Sidorjak, senior marketing manager from Penguin Random House Children’s, said: “We’re excited to be partnering with Bear on this Big Book Club to offer families a world of stories to explore together. With a range of books for new and older readers we hope to get children excited about reading and introduce some new favourite characters alongside some well loved ones too.”
Emma Howgego, marketing director at Bear Nibbles, added: “To be working with a brand that is as loved and respected as Puffin is such a privilege; over the years they’ve made reading more engaging and accessible to millions of children across the world. As a brand we’ve always set out to make healthy choices a little bit easier for parents, and together with Puffin we hope to make this really important stage in a child’s development grrreat fun - whilst also providing a genuinely healthy breakfast to support along the way.”
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