'Invest money in podcasts to reap greatest benefits,' publishers told

'Invest money in podcasts to reap greatest benefits,' publishers told

Publishers have been urged to put their money where their mics are when it comes to podcasting, to reap the most benefits.

At The Bookseller Marketing & Publicity conference session "For The Love of Pod: How We Should Be Using Podcasts", the panel was chaired by Will Rycroft, audience development manager for Waterstones, with speakers Clarissa Pabi, UK content development manager at ACast, Renay Richardson, c.e.o. of Broccoli Content, and Flora Willis, marketing manager at Profile and Serpent's Tail, on Wednesday (8th July).

Richardson (pictured), who worked with Reni Eddo-Lodge on her po...

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