Publishers have 'once in a generation' chance with audiobook and subscription strategy

Publishers have 'once in a generation' chance with audiobook and subscription strategy

Audiobooks have a “once in a generation” chance to reach new audiences but publishers must consider using streaming or subscriptions services for some titles before platforms such as Spotify get there first with content, industry experts have warned.

Speaking as part of a breakout panel on the future of audio at the Independent Publishers Guild Spring Conference on 11th May, Carla Herbertson, Zebralution’s head of international audio content, and Bookwire’s global head of audio Videl Bar-Kar said these services can create additional revenue for publishers.  

They also warned that if publi...

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