Deals on Picador Classics, exclusive editions published by Macmillan and money off Hachette Children’s Books series are among the promotions being offered to indies in celebration of Independent Bookshop Week (IBW).
The seven-day event, which takes place this year on 20th–27th June, is on track to be “the biggest and best to date” according to its co-ordinator, Booksellers Association head of membership services Meryl Halls, with 360 bookshops taking part. IBW has changed its name for this year’s event, from Independent Booksellers Week to Independent Bookshop Week, which the BA believes will resonate more with consumers.
The ninth year of the themed week also heralds “more bookshops participating and more publishers supporting the campaign than ever” according to Halls, with deals from a wide range of publishers including Penguin Random House, Bloomsbury, Walker, The Borough Press, Faber, Legend Press, Campbell’s, Quercus, Headline and many more.
Indies will be able to take advantage of a “buy one get one free” offer on the Picador Classics series, which includes If the Spirit Moves You by Justine Picardie; Room by Emma Donoghue; My Year Off by Robert McCrum; The Drowned Book by Sean O’Brien; and Quarantine by Jim Crace.
Macmillan will issue 2,000 exclusive, limited edition signed hardbacks of Daniel Whelan’s The Box of Demons, complete with a pop- up cover illustrated by Chris Riddell. Indies will also be able to sell a number of special gift editions to mark the 150th birthday of Lewis Carroll’s Alice in Wonderland, including a new sticker activity book, Busy Alice, and a sumptuous Complete Alice. Both titles will be released early to independent bookshops to sell exclusively.
Hachette Children’s Books will run a promotion on the first book in the series of many of its popular children’s collections, while The Faber Poetry Diary will also be available as an early exclusive to indies, who can order and sell the diary from June onwards.
The Bookshop Band will be recording an exclusive edition of a special mini album of songs inspired by the books of Patrick Gale for IBW. The recording will be available only to those who purchase one of the 1,000 stickered hardbacks of Gale’s A Place Called Winter, published by Headline. The publisher is also running a Sarah Winman promotion and a window display competition to mark the author’s new title, A Year of Marvellous Ways.
Back by popular demand from previous IBW events are illustrated window displays from Bloomsbury Children’s roster of authors and illustrators and a Find Wally Hunt, supported by Walker Books.
Bloomsbury illustrators—including Debi Gliori, Catalina Echeverri, John Kelly, Emily MacKenzie and Ed Eaves—will be creating window displays for Atkinson-Pryce Books in Lanarkshire; The Alligator’s Mouth in Richmond; Tales on Moon Lane in Herne Hill, south London; Forum Books in Northumberland; The Edinburgh Bookshop; and A Bundle of Books in Herne Bay. The publisher is also offering exclusive signed copies of illustrated books by MacKenzie, Kelly, Suzanne Barton, Patricia Cleveland-Peck, Mark Sperring, Tom Percival
and Yasmeen Ismail. Bloomsbury will also offer discounts on a range of its limited and special edition adult and lifestyle titles, including Heston Blumenthal’s The Big Fat Duck and Historic Heston, and a deluxe box-set of Donna Tartt’s The Secret History and The Little Friend.
For the fourth year running, Walker Books’ Find Wally Hunt will be a “key part of IBW”; the publisher will provide window stickers, “I Found Wally” cards and a chance for Wally-watchers to snap a photo with a new Where’s Wally? stand.
Halls said: “After nine years, IBW is now a fixed date in the publishing calendar and it’s great to see it develop and grow each year. Bookshops make IBW the success it is and they value the inspired and enthusiastic support of publishers across the industry. We are delighted that there are already some fantastic in-store offers confirmed for this June. We have more bookshops participating and more publishers supporting the campaign than ever so I am sure this year will be the biggest and best IBW to date.”
The BA has once again teamed up with the Publishers Association to produce a user-friendly guide to the best children’s books, which will be published as a full-colour booklet on Saturday 20th June in the Guardian.
The BA is also partnering with The Reading Agency to launch the search for a début author that reading groups most want to read, with the winning author announced on the first day of IBW, which coincides with National Reading Group Day.
- Macfarlane essay commissioned exclusively for indie bookshops
- Bookshop.org urges industry to back indies with links in Independent Bookshop Week
- IBW 'raised the bar' but publishers 'could do more'
- Booksellers report roaring weekend trade during Independent Bookshop Week
- Trade celebrates Independent Bookshop Week