Publishers offer more exclusive retailer deals

Publishers offer more exclusive retailer deals

Publishers are increasingly experimenting with retailer exclusives, special editions and digital-first releases in order to make books stand out and give them the best chance of becoming bestsellers.

Simon & Schuster (S&S) has cut deals with supermarkets to offer them exclusive periods of sale on repackaged backlist titles before the editions go on general release; Sceptre has worked with Foyles on special editions of frontlist titles; and many other houses—including Penguin, Pan Macmillan and Puffin—have created extra content or unique packaging for Waterstones to help its staff hand-sell...

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