Publishers need to shift to subscription service 'mindset', says Zuora boss

Publishers need to shift to subscription service 'mindset', says Zuora boss

Publishers need to start setting up their own subscription services and understand that revenues will come further down the line, managing editor of software firm Zuora Gabe Weisert has said.

In a speech to the Independent Publishers Guild conference, he said a lot of subscription services started off in the red before their users became profitable but this should not put publishers off.

He said companies had to shift to a mindset where they shifted from annual reports of what happened last year to a “situation where you potentially have 30, 50, 70% of your annual revenue waiting for you ...

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