Publishers join forces for children's Christmas present campaign

Publishers join forces for children's Christmas present campaign

A group of publishers are donating thousands of books to The Childhood Trust’s campaign, to ensure disadvantaged children in London receive a present this Christmas.

Michael O’Mara, Hachette, Bonnier Books UK, Hardie Grant and Simon & Schuster are all participating in the campaign, which is run in partnership with the Met Police. 

The annual appeal encourages people to donate presents to children and young people who have been identified as vulnerable. This year, due to Covid-19, the appeal has gone virtual, with donors able to buy a gift or donate online. The presents are being delivered to approximately 14,000 children, aged between one week old to 17, in every London borough. Areas with highest rates of child poverty will receive a larger quantity of presents, in time for Christmas Day.

Lesley O’Mara, trustee of the charity and m.d. of Michael O’Mara Books, said: “We are thrilled to support this campaign and are very grateful to fellow publishers who are donating books to help make Christmas better for so many vulnerable children. We still need all the help we can get, so please do get in touch if you have books to donate. There is no such thing as too many books!”

Laurence Guinness, c.e.o. of The Childhood Trust, said: “With the numbers of children living in poverty rising daily due to unprecedented levels of unemployment and debt, vulnerable children need our help more than ever. We are hugely grateful to the publishing industry for the books that have been donated. It will make such a difference to so many children who have so little.” 

The campaign ends on 14th December.