Publishers go back to backlist

Publishers go back to backlist

Backlist is more important than ever for the publishing industry and the opportunity to use backlist titles to drive the sale of frontlist titles is, according to publishers, “one of the true excitements” of the new era of digital publishing.

Jeremy Trevathan, publisher at Macmillan Adult Books, said: “The real opportunity is in digital backlist sales. As mass-market physical sales shift towards digital, the opportunities to use your backlist to drive sales of frontlist mean you can create the virtuous circle of cross-promotion which publishers used to dream of. It’s one of the true excite...

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