Publishers, filmmakers and gamers to pair at LBF

Publishers, filmmakers and gamers to pair at LBF

The London Book Fair (LBF) will seek to pair publishers with other media companies at a Creative Industries Day.

On Thursday 16th April at Olympia, LBF will host the day, which aims to boost partnerships and generate collaboration between publishers and other companies such as games manufacturers and filmmakers.

Organisations involved include The Children's Media Conference (CMC) Rights Exchange, which will run throughout the day. The first rights exchange was held last year as a spinoff of the CMC held in Sheffield in July. The event will begin with a keynote speech, before a series of pre-booked meetings and seminars.

Greg Childs, CMC editorial director said: "The CMC Rights Exchange was developed as a direct result of demand from children’s publishers and television/ multimedia producers for a meeting place where they could build new partnerships around children’s IP. So it’s particularly pleasing to be able to bring the Rights Exchange concept to the heart of the international publishing community at the London Book Fair, and to offer opportunities for publishers to meet children’s production specialists to discuss multi-platform exploitation of their rights."

Other partners include LIMA, the international, trade association for the brand licensing industry, a film and TV producers delegation in partnership with Boudica Films, and MIPJunior, a showcase for children's programming, and UK Interactive Entertainment (UKIE), the trade body for the UK games industry.

LBF has also partnered with graphic novel and comic app Sequential to provide an area dedicated to the genre, the BAFTA Rocliffe New Writing Forum to support emerging screenwriting, and agency Curtis Brown.

Director of LBF Jacks Thomas said: "The publishing industry proves itself again and again to be flexible and intent on taking every advantage of creative approaches to content. With the enabling short cuts of digital advances, the opportunities to exploit IP and to discover the full potential of content - whether coming from books or being adapted into books from other media - is immense."