As publishers contemplate the &##163;30 hardback, is this the time for more subtlety around cover pricing?

<p>Last Christmas was a discounting bloodbath on the high street, when the big chains traded margin for share. Average selling prices tumbled to near or below 50% off on key titles, and everyone was left wondering how much further it could go.</p><p>Although it seems almost indecent to think of next Christmas so soon after Easter, publishers are already formulating strategies to sidestep last year's margin massacre.</p><p>Their solution is frighteningly simple: charge more for the books in the first place. So the day of the &#163;30 hardback is almost with us, enabling retailers to offer a ...

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