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The Technology Strategy Board is calling on marketing and publicity departments to share their thoughts on how to make best use of funding programmes aimed at pushing digital innovation in the creative sector.
The Board, a business-led public body established by the government, recently published The Creative Industries Strategy 09, which identified "key areas of where emerging technologies and
business models will have the most significant impact" and outlined how funding might be spent.
Among the priority issues are developing metadata to track and analyse consumer behaviour "without compromising privacy and security", and interoperability between different platforms and systems available throughout the industry.
Jeremy Silver, lead specialist in creative industries and chair for the panel debate, said the report had identified "which areas we should focus on for the highest returns to the UK creative economy".
"Now we want to hear from those working in the marketing and PR sector on how best we can work towards meeting these priorities, which will have a direct impact on where future funding goes to achieve the biggest impact," he added.
Silver stressed the importance of engaging with the debate, to "ensure, protect and grow the future profitability and competiveness of the industry".
The next application period for funding is expected to open in spring 2010 and funds will be awarded through a series of peer-judged competitions, based on the priority areas identified in the strategy.
A spokesperson said: "We're looking for as many people as possible to provide feedback on the strategy and to attend an online Q&A on 2 November to ask questions and hear from some top industry commentators including Julie Meyer, one of the BBC's new Online Dragons."
Full details on the strategy can be found on the Board's website at http://tinyurl.com/ykdbu85. The Board is now inviting publishers to visit the site and offer their suggestions. It will also host
a live online seminar on the site on 2nd November (12 noon) to discuss strategy in this area, with Fred Bolza of Sony Music and Rory Sutherland of Ogilvy Advertising on the panel alongside Meyer for the interactive debate.