Publicists get inventive to boost debut authors during 'tough' lockdown

Publicists get inventive to boost debut authors during 'tough' lockdown

Resourceful publicists are having to be inventive to launch debuts as the lockdown rumbles on and shops remain closed, with many ramping up their social media output and external partnerships to create a buzz and boost sales.

With so much retail going online, the absence of knowledgeable booksellers who can handsell titles or open their shops for events has led to fears new voices are being lost among the big name authors and releases.

“It’s definitely tricky to get debut authors noticed at the moment, especially those without a large marketing budget or sales focus,” said Millie Seaward,...

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