Publicists look for new ways to negotiate 'mad' September crush

Publicists look for new ways to negotiate 'mad' September crush

Publicists say they need to be smart with their new titles, using online events and broadcast media, amid the possibility many books could get lost in a “mad” avalanche of new September releases.

After coronavirus pushed back publication dates, 3rd September is more packed than ever with new releases. Among the big hitters in a list of more than 230 trade titles are Ant and Dec's Once Upon a Tyne (Sphere) and Richard Osman's hotly tipped debut novel, The Thursday Murder Club (Viking).

Andrew Holgate, literary editor of the Sunday Times, has tweeted his alarm at the growing pile, branding ...

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