Publicists 'cautiously optimistic' as in-person events return from September

Publicists 'cautiously optimistic' as in-person events return from September

Publicists say they are “cautiously optimistic” as real-life author events return in force from September for the first time since the pandemic began.

Most told The Bookseller they would continue with virtual events or hybrid options at the same time, with a few physical dates scheduled from this month. Although there remains some “reticence” for booking, many agreed the return of in-person appearances was a turning point, particularly for authors published in hardback during lockdown.

Jess Barratt, Simon & Schuster UK’s deputy head of publicity for the adult division, told The Bookseller...

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