Pandemic has shown indies need 'relentless' innovation, Page says

Pandemic has shown indies need 'relentless' innovation, Page says

The pandemic has accelerated the need for indies to prioritise technological investment and embrace change, Faber executive chair Stephen Page and Kogan Page m.d. Helen Kogan have told the IPG’s virtual Spring Conference.

Speaking at the conference on 11th May, Page (pictured) said publishers should “retain the adrenaline” of the early months of the pandemic, and be constantly aiming to innovate.

Reflecting on strategies the press employed during lockdowns, Page said Faber had invested in e-commerce and in digital communication, using social media to “turn [itself] into a broadcaster—to c...

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