Print market soars following second lockdown

Print market soars following second lockdown

For the first full week following the lifting of lockdown restrictions in early December, the print market sold 9.17 million books for £84.7m through Nielsen BookScan's Total Consumer Market—15% up in volume and 17% in value against the same week in 2019. This was the biggest-selling Week 50 (the penultimate week before Christmas) on record, beating the same week in pre-credit crunch 2006 by 1.3% in volume terms, and 11.8% in value.

Next week could become the bestselling single week in BookScan history, with 2007's pre-Christmas value of £95.5m the current record-holder in value terms. The...

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