Print market up 11.4% for first quarter of 2016

Print market up 11.4% for first quarter of 2016

The print market is up 11.4% in value for the first 12 weeks of 2016, according to Nielsen Bookscan’s Total Consumer Market. This is the first double-digit year-on-year rise for the first quarter of the year since Nielsen records began.

From the first week of January to the fourth week of March, 39.5m books were sold, worth £312m, the first time the book market has surpassed £300m in value in the first quarter since 2011. It also represents a 7.3% rise in volume on 2015.

Average selling price is also dizzyingly high— at an average of  £7.91 over the past 12 weeks, it is the highest a.s.p ...

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