Macmillan Children’s Books (MCB) communications director Alyx Price is being promoted to associate publisher at the firm.
Taking up the role in December, she will be charged with supporting MCB’s growth by bringing talent and projects to the list through her range of industry contacts. Price will also help maximise the licensing, animation and merchandising side of the business.
Price, who has run the comms team for six years, started out in bookselling before heading to a PR role at MCB in 1998. She became group PR director at Scholastic UK in 2004, where she ran both the corporate PR and divisional PR strategies, and worked closely with the Group m.d. and the USA parent company.
In 2013, Price returned to Macmillan Children’s Books in the communications director role, working closely with authors and illustrators on both their publishing and personal profiles.
Along the way, she worked alongside figures including Julia Donaldson, Axel Scheffler, Lydia Monks, Suzanne Collins, Frank Cottrell-Boyce, Philip Pullman, Michael Morpurgo and Judy Blume.
She said: “I am delighted to be moving into this new role at Macmillan Children's Books at this very exciting time for our business, as we invest for future growth. I am so pleased to be able to focus more of my energies on leveraging our existing relationships, while also finding new opportunities both in terms of publishing projects and the wider possibilities brought through our merchandising, licensing and animation partners. I can't wait to get started.”
Belinda Ioni Rasmussen, MCB publisher, added: “Alyx’s new role is key in driving our outward-looking, energetic and market-driven approach to the business, working with me on projects across teams and across Pan Mac. I am delighted Alyx is going to embark on this new exciting adventure and I am confident she will bring her influence, ambition and vision to galvanise key stakeholders around our brands, authors and illustrators.”
Pan Mac will be recruiting for a new MCB communications director over the next few months.