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Melanie Price from HarperCollins division One More Chapter and Myrto Kalavrezou of Hodder & Stoughton will join Bookouture as it expands marketing and campaigns.
Price (pictured above) will join as head of digital marketing, which marks an expansion of Bookouture's digital marketing across all titles. She reports to digital marketing director Alex Crow.
Crow said: “Mel has proven experience in brand building and digital marketing through her role at One More Chapter and her knowledge and passion for digital publishing shines through. She has both the ability and drive to go far, and her appointment will enable us to expand and improve the support we provide our authors."
She added: "We have exciting new developments underway and I see Mel as an innovator who will help shape the future of our marketing.”
Price said: “I am thrilled to be joining Bookouture as head of digital marketing, having long admired the brilliant publishing and the dynamic team that has unquestionably transformed the digital publishing landscape. Bookouture’s prowess in digital marketing is unparalleled, so I can’t wait to work alongside Alex to further develop new strategies and innovations, build international author brands and reach readers all over the world.”
Meanwhile Bookouture’s non-fiction imprint Thread is also expanding with Kalavrezou, previously a press officer at Hodder & Stoughton, joining in a newly created role as campaigns manager. She will build the Thread brand and create integrated publicity and marketing campaigns for the non-fiction titles and Thread publisher Claire Bord.
Bord said: “Myrto really impressed us with her experience in creating and delivering bespoke and highly effective campaigns, such as her work on the bestselling Lunar Living by Kirsty Gallagher. Her passion for and focus on finding and engaging audiences across multimedia platforms speaks for itself.
“Myrto clearly has exactly the kind of strategic thinking, vision and innovative approach to building industry-leading campaigns that we were looking for at Thread and we can’t wait for her to join the team.”
Kalavrezou responded: “I am absolutely delighted to be joining the team at Thread as campaigns manager at such an exciting stage in their expansion, and to be working closely with Claire to help build Thread's identity. I've long admired Bookouture's dynamic and forward-thinking publishing and after three wonderful years in the Hodder publicity team, I am greatly looking forward to this new challenge.”
Price and Kalavrezou join the company on 10th May 2021 and can be contacted on melanie@bookouture.com and myrto@bookouture.com.