Penguin Random House US has launched a new website for parents that aims to help them raise lifelong readers.
The Brightly website shares book recommendations from across the children’s publishing world for every age and stage, as well as reading tips and insights, author and illustrator content, seasonal activities and more. The information is also made accessible on social media channels such as Facebook, Twitter, Pinterest and Instagram.
A beta version of the site was debuted last October and received positive feedback. The new launch includes a site redesign, an email newsletter and expanded content.
Brightly is co-founded by Penguin Random House US’s Amanda Close and Christine McNamara, who felt there was an appetite for more lifestyle content for parents that offers relevant advice about reading, books, and authors.
Close, who is senior vice president of consumer marketing development, said: “As a lifelong book lover, I want to share my interest and passion with my family, especially with my son, but as a working mum, I’ve seen firsthand how our busy lifestyle can make this a challenge.”
Brightly’s editorial direction is led by Liz Kotin, formerly of DisneyBaby.com. Kotin said: “Brightly is like your fun, friendly, and well-informed kid-lit pal. Our focus is on celebrating and embracing different kinds of readers, kids, and interests. Brightly gives parents insights into which books and authors their children might get excited about and what activities might enhance a family’s experience of reading.”
McNamara, PRH US’s vice president and director of partnerships, added: “We estimate that there are more than a quarter of a million children’s books on the market, so finding the right book for the right child at the right time can be challenging. Unfortunately, not everyone is blessed with a fantastic local bookstore or librarian to guide them. I wanted help navigating those stacks and we’re finding that other parents do, too. Hopefully, Brightly will help provide that for us.”