PRH unveils brand partners for Scarlett Curtis’ feminist title

PRH unveils brand partners for Scarlett Curtis’ feminist title

Penguin Random House is partnering with Monki, Google and Black & Beech to promote Feminists Don’t Wear Pink (and Other Lies), the collection of essays curated by Scarlett Curtis.

The publisher said it received a “number of passionate offers” from brands who wanted to host a Feminists Don’t Wear Pink (and Other Lies) pop-up shop, created to promote the feminist message of the book and raise money for UN charity Girl Up, after Topshop dismantled the one they had agreed to host in October. Topshop later apologised, saying the decision was made from “a production and creative standpoint”, and donated £25,000 to Girl Up.

Penguin Random House is also the publisher of Oliver Shah’s book about Topshop owner Philip Green, entitled The Inside Story of Philip Green.

Monki will now promote the pop-up shop in selected stories and online and Curtis will take part in an event at Monki’s Carnaby Street store on the 6th December.

“Empowering women is the driving force behind everything we do at Monki and has been from the beginning and being able to offer a book to our community that champions those very values of female empowerment, sisterhood and support feels great,” said Jennie Dahlin Hansson, m.d. at Monki.

Black & Beech is producing a t-shirt and sweater to sell alongside the book on their online site, and Google is hosting a live recording of a Feminists Don’t Wear Pink podcast at its Curiosity Rooms on Regent Street. The tech giant will also host a pop-up shop and encourage customers to post feminist messages on a post-it wall.

“I am ridiculously excited to be working with Monki, Google and Black & Beech,” said Curtis. “The goal of Feminists Don’t Wear Pink (and Other Lies) was always to share the feminist message with as many people as possible and to raise money for our charity partner Girl Up. This is why we so passionately wanted a presence in a high street retailer to reach young people who wouldn’t necessarily go into a bookshop and teenage girls who we made the book for. These three partnerships combine a conscious high street brand, a tech giant and an incredible small, independent, female owned clothing line. I believe we have found the perfect partners to help us achieve our goals.”

Editor Holly Harris said: “This book exists to show that feminism should be accessible to everyone, and that your voice should be heard no matter your age, gender or background. It’s so important to us at Penguin Random House, and we’re delighted that each of these brands share our commitment to spreading that message.”