PRH UK shares details of 'biggest ever campaign' for A Promised Land

PRH UK shares details of 'biggest ever campaign' for A Promised Land

Penguin Random House UK has revealed its biggest ever marketing campaign is under way for Barack Obama’s memoir A Promised Land, the publication date for which remains 17th November in spite of the national lockdown commencing Thursday 5th. The campaign boasts prime-time TV advertising, as well as radio, podcast, programmatic digital and social media advertising, and a wide range of partnerships activity.

Penguin General, whose imprint Viking is publishing the presidential memoir, said that, although “devastated” the lockdown will close high-street bookshops, it remained confident many of ...

This is subscriber-only content

Not a subscriber? Get unrestricted access to all the news, charts, previews, data & analysis by subscribing from as little as £3 per week.


Why Subscribe?

Every issue of The Bookseller magazine

Unlimited access to thebookseller.com (single user)

The Bookseller e-edition app for tablet and mobile

Subscriber-only newsletters

Twice yearly Buyer's Guides worth £50

Discounts on The Bookseller Awards and Conferences

Click here to subscribe now