PRH launches Mockingbird re-read campaign

PRH launches Mockingbird re-read campaign

Penguin Random House will begin a To Kill a Mockingbird re-reading challenge this week, ahead of the July release of Harper Lee’s second novel Go Set a Watchman (William Heinemann).

The 10-day global social media campaign, running from 21st May to 31st May, is described as a “read-along for readers old and new, (re)discovering and discussing the book together to a loose 10-day plan”. 

As part of the campaign, which will take place across the Twitter, Facebook, Instagram and Tumblr sites set up for Go Set a Watchman, fans will be asked to take pictures of their well-loved copies of To Kill a Mockingbird to be in with a chance of winning a copy of Go Set a Watchman.

“During this time we'll be releasing lots of Mockingbird material, like family tree infographics, story guides and our favourite quotes,” the publisher said. “We'll also be making a call-out for everyone to share photos of their well-loved copies of To Kill a Mockingbird and hosting competitions to win copies of Go Set A Watchman to be sent out to lucky recipients as soon as the book is published in July.”

Authors, bloggers, and “influencers” have been sent a letter encouraging them to take part in the reading campaign.The letter says of To Kill a Mockingbird: “Studied in schools across the world and an enduring favourite of millions of readers, its cultural significance remains unparalleled.”

Go Set a Watchman, which follows Scout from To Kill a Mockingbird as she returns to Maycomb as an adult, will be released on 14th July.