PRH launches Ripley's annual with 'butter Boris' stunt

PRH launches Ripley's annual with 'butter Boris' stunt

PRH division Century has sculpted a bust of Boris Johnson made from butter to promote Ripley’s Believe It or Not! 2020 Annual

The publishers unveiled the statue outside the Houses of Parliament to mark the launch of the trivia compendium today yesterday (Thursday 17th October). Century recruited food sculptor Prudence Staite to carve the likeness from 15 kilos of British butter to highlight the book's chapter on the history of butter sculpting which dates back to the 1800s.

Ripley’s Believe It or Not! Creative Content Manager and Lead Researcher Sabrina Sieck said: “Ripley’s Believe It or Not! has been home to the world’s weirdest and most wonderful talents for the past 100 years. We’ve discovered amazing people from all over the world making art from things you’d never expect – spices, bugs, nails, breast milk! Butter sculpting is another of those amazing art forms that has to be seen to be believed!”

The 2020 annual also contains facts on the world’s spiciest ice cream from Glasgow, a tribe in Bangladesh which trains otters to help them fish, and a Brazilian man who has lived in a sandcastle for more than twenty years.

Ripley's Believe It or Not! was borne from cartoonist Robert Ripley’s column in The New York Globe during WW1. His first full-length book Believe It or Not! Was published in 1929 by Simon & Schuster and PRH has published Ripley's annuals since 2004.