PRH's Obama UK media campaign kicks off this weekend

PRH's Obama UK media campaign kicks off this weekend

With Barack Obama's memoir out from Viking on Tuesday (17th November), PRH's UK media campaign will kick off this weekend.

On the heels of CNN's early coverage and an advance review in the New York Times, coming up in the UK is a "rare" co-serialisation between the Sunday Times and Times, as part of which the two newspapers will publish exclusive extracts from A Promised Land this Sunday (15th November) and Monday (16th November). This will be supported by marketing including radio advertising across Times Radio and Virgin, press advertising across both newspapers, social media advertising...

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